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Xiaomi follows concerning trend

Xiaomi follows, the popular Chinese smartphone manufacturer, may be imitating its competitors by excluding chargers from its phone packaging. This speculation stems from the recent launch of their Redmi 13 series in Europe, which notably does not come with a charger.

This potential move, though not yet officially verified by Xiaomi, may indicate a notable change in the company’s strategy. It suggests that upcoming Xiaomi phones in Europe may also be sold without chargers. However, it is conceivable that the company’s premium models may continue to include chargers to set them apart.

At present, Xiaomi is suggesting the use of their 33W Type-A charging combo for the Redmi 13, indicating a possible shift towards selling chargers separately. This mirrors a trend seen among other leading smartphone companies in recent times. Supporters of this strategy believe it can decrease electronic waste since many users already own multiple chargers. Furthermore, it gives manufacturers the opportunity to decrease phone prices by eliminating the expense of including a charger in the packaging.

Nevertheless, critics contend that this decision inconveniences consumers who may not have a compatible charger on hand, particularly those who typically include the charger when selling their old phones. Furthermore, some individuals may opt to buy cheaper, third-party chargers to cut costs, increasing the risk of safety issues.

Xiaomi’s choice could also be viewed as a strategic decision to boost revenue through accessory sales. By selling chargers individually, the company may be able to cover any expenses linked to removing chargers from phone packaging.

It is still uncertain whether this decision will be applied to all Xiaomi devices or only certain models. It is also possible that this is a trial to assess consumer feedback before a final decision is made. Nevertheless, this action could greatly influence the smartphone industry and consumer habits.

ABU HOJAYFA

Founder & CEO @GSM PHONE REL

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